Printed ephemera from the visual identity for Zware Jongens (@zwrjngns): a Dutch/Belgian branding agency that takes pride in its unconventional approach to design and communication. This project was completed recently and has just been talked about in an interview with co-founder Filip Janssen on @thebrandidentity, if you care to have a look.

Among the considerations included in the brief was to safeguard the agency’s long-held decision to not have a portfolio, a choice that was kept intact – instead resorting to an austere presentation where text featured prominently, a perpetuation of the agency’s preexisting communication strategy. Among the visible identity elements was the agency’s new logo, featured above these lines, which is a blurry rendering of their name: a possible answer to the question of how to create a face for a company that prefers to remain in the shadows.